Meet the Team
Kali Alyssa
Kali is the founder of Kefi Digital Marketing, a client-first digital ads partner built on clarity, connection, and campaigns that actually work.
With a background in operations and customer support, Kali knows the value of great service, strong relationships, and staying one step ahead of client needs. She's not just here to run ads, she's here to be a true partner in your growth.
Kali’s passion for customer experience is at the core of everything she does. From the first kickoff call to every performance check-in, she brings transparency, strategy, and a client-first mindset. You’ll always know what’s going on, why it matters, and how it’s driving results.
She combines her love of data and creative thinking to build Meta and Google ad campaigns that are lean, focused, and aligned with your goals — no jargon, no busywork, just work that moves the needle.
At Kefi, you won’t find fluff, inflated promises, or five layers of account managers. Just a real person, doing real work, with your success at the center of it all.
When she’s not optimizing campaigns or chatting with clients, you can usually find her watching a spine-tingling horror movie 👻, immersed in a captivating book 📚, or learning new skills 💻.
Mabel & Buffy
Mabel, left, is Kefi’s Chief Barketing Security Officer (CBSO). As CBSO, Mabel is responsible for overseeing all matters related to office security. Her duties include real-time alerting of potential intrusions (e.g., mail carriers, delivery personnel, rogue squirrels), rigorous scent inspections, and routine perimeter checks. With a steadfast commitment to vigilance and a deep understanding of the bark-to-threat ratio, she plays a vital role in maintaining a safe and secure environment for our team.
Buffy, right, serves as the Director of Emotional Wellness and Secondary Bark Response, a dual role critical to both team morale and auxiliary security efforts. She specializes in providing on-demand emotional support, strategic cuddle deployment, and maintaining a calm, comforting presence in high-stress situations (or during snack breaks). As secondary responder to potential security alerts, Buffy ensures that the Chief Barketing Security Officer is never without backup. Her soothing demeanor and unwavering loyalty make her an invaluable member of the team.