The Best Ad Copywriting Tips for Scroll-Stopping Results
In the fast-paced world of digital marketing, your ad has just seconds, if not milliseconds, to grab attention. Whether you're running Facebook ads, writing Google ad headlines, or crafting a full-funnel campaign, your copy is what makes people stop scrolling and start clicking.
If you’ve been struggling to turn views into results, it might not be your offer. It could be your words. Let’s fix that. Here are the best ad copywriting tips to help your campaigns stand out and convert.
🎯 1. Know Exactly Who You’re Talking To
The best ad copy doesn’t try to speak to everyone. It speaks directly to your ideal customer.
Start by identifying your audience’s:
Biggest pain points
Desired outcome
Common objections or hesitations
Example (Facebook Ad Tip):
Instead of saying “Grow your business online,” try: “Struggling to get consistent clients from Instagram? We’ve got you.”
It’s targeted, relevant, and emotional—which leads to more clicks.
🧠 2. Focus on Benefits, Not Just Features
It’s tempting to talk about how great your product or service is. But what your audience really wants to know is: “What’s in it for me?”
When writing ad copy, especially Google ad headlines, lead with benefits and results, not just features.
Feature: “We offer weekly strategy calls.”
Benefit: “Stay on track with weekly calls that keep your marketing moving.”
✨ 3. Use Power Words (But Don’t Overdo It)
Words like instantly, proven, free, exclusive, and secret have psychological impact and can boost engagement. But using too many can make your ad sound spammy.
Pick 1–2 power words that enhance your message and make your offer pop.
Facebook Ad Tip: Try pairing urgency with value.
Example: “Book your free consultation today—spots are limited!”
🔍 4. Make the First Line Count
On platforms like Facebook and Instagram, the first line of your ad is everything. It’s what determines if someone clicks “read more” or keeps scrolling.
Use a bold statement, a question, or a pain-point-focused hook to draw them in.
Example:
“Still boosting posts and calling it a strategy?”
It sparks curiosity, speaks to experience level, and opens the door to education.
📢 5. Test Multiple Variations (Always)
Even the best ad copywriting pros don’t get it perfect on the first try. That’s why testing is essential.
Create 2–3 versions of your ad copy with different:
Hooks
Headlines
Calls to action (CTAs)
Then use performance data to decide what resonates most with your audience.
🖊 6. Shorter Is (Usually) Better
When it comes to Google ad headlines, you have very limited space, so every word matters.
Focus on clarity over cleverness. Be direct, relevant, and keyword-rich.
Google Ad Headline Example:
Bad: “We’re the Top-Rated Digital Solution You’ve Been Searching For”
Better: “Affordable Facebook Ads That Actually Convert”
See the difference?
You don’t need to be a professional copywriter to create high-converting ads, but you do need to be intentional with your messaging.
Whether you're writing for Facebook, Instagram, or Google, these ad copywriting tips will help you:
Grab attention fast
Speak to the right audience
Drive real, measurable results
Need help bringing your ad strategy to life? Reach out to learn how we can support you with scroll-stopping copy and campaigns that convert.
